Stratsy – Strategy as a Service
Entrepreneurship is a Lonely Journey. We are with you
at every milestone.
Align. Build. Compound.
Stratsy
Strategy as a Service
Entrepreneurship is a Lonely Journey. We are with you
at every milestone.
Align. Build. Compound.
The Challenge — You’ve Scaled. Now What?
The product works. Customers are onboarded. Revenue is real.
But sustaining momentum? That’s harder.
- Priorities multiply
- Markets shift
And the next move, fundraise, expand, or IPO, demands more than hustle.
You need clarity, leverage, and partners who have been here before.
The product works. Customers are onboarded. Revenue is real.
But sustaining momentum? That’s harder.
- Priorities multiply
- Markets shift
And the next move, fundraise, expand, or IPO, demands more than hustle.
You need clarity, leverage, and partners who have been here before.
GrowthX Program
CapitalX Program
Investor Relations Excellence
Investment Banking Support
Our Approach: Align. Build. Compound.
Our Approach:
Align. Build. Compound.
Every growth journey has stages, and we believe success comes from sequencing them right.
Align
Align is where it begins, getting every stakeholder on the same page. Founders, teams, and investors must have clarity on goals, numbers, and priorities. We remove noise, establish focus, and ensure the organization is moving in one clear direction.
Build
Build starts with laying the foundation that proves and sustains growth. We create systems, people practices, and strategies that don’t just look good on slides but work in the real world. We test hypotheses, validate with data, and deliver quick wins, while building scalable structures that endure.
Compound
Compound is where momentum takes over. Once the thesis is tested and the systems are in place, growth accelerates. Capital efficiency improves, execution multiplies, and results begin to stack.
Why Strategy as a Service?
Growth stalls when strategy and execution drift apart.
- Consultants provide frameworks; we work on Executable Strategy & Accountability
- Advisors suggest; we plug in like co-founders
- Service providers are task oriented; we stay until results compound.
Think of us as your fractional leadership team: we plug in like co-founders, execute like operators, and stay until results compound.
Explore
Our Core Programs
Finance That Drives Growth
We align finance with strategy—embedding numbers into decisions, shaping growth moves, optimising capital, and powering execution with data-driven clarity.
Positioning That Commands Premium
We craft product positioning and brand stories that command higher value—shaping GTM, digital, and sales strategies to win markets and outpace competition.
Culture That Sustains Scale
We help build enduring cultures—aligning values, leadership, and people systems so your company scales sustainably with engaged teams and lasting impact.
Wealth Unlocking & Inorganic Growth
We prepare businesses for IPOs, acquisitions, and exits—embedding legal, financial, and commercial hygiene early for smooth, value-maximizing outcomes.
The Team
Our Founder
Puneet Gupta
Chartered Accountant | Strategic Finance & SaaS Growth Leader | Enabling IPOs, Capital-Efficient Scale, and High-Impact Execution
Puneet Gupta is a seasoned Chartered Accountant and business transformation leader with over 20 years of experience across SaaS, Fintech, Financial Services, and E-commerce. He brings a rare blend of capital markets expertise and operational scale-up capability, helping high-growth companies unlock their next orbit of growth through disciplined financial strategy and hands-on execution.
Leadership Collective
Parag Agarawal
IIT–IIM Alumnus | Business Growth Strategist
IIT–IIM alumnus with 20+ years of experience driving growth across SaaS, E-commerce, Media, Healthcare, and EdTech. Proven track record of 3–5X topline growth, large-scale sales leadership, high-value M&A, and enabling startups to achieve 2X revenue growth within a year.
Vineet Patawari
Chartered Accountant | Growth & Fundraising Expert
IIM alumnus, Chartered Accountant, and entrepreneur with 15+ years of experience in building and scaling digital-first businesses in fintech, edtech, and content. Scaled StockEdge to 3M+ users and Elearnmarkets to 3M+ learners, with deep expertise in product strategy, GTM, retention, monetization, and building high-performing teams.
Delhi Office
402, Phase 3, Udyog Vihar Gurgaon - 122016 Phone: +91-11-40000001
Kolkata Office
21, Park Street Kolkata - 700016 Phone: +91-33-60000002
Kolkata Office
21, Park Street Kolkata - 700016 Phone: +91-33-60000002
Mumbai Office
706, BKC Hub Bandra East, Mumbai - 400051 Phone: +91-22-70000003
What We Focus On
1. Finance That Drives Growth
We don’t just track numbers, we embed them into the DNA of decision-making, ensuring every move is calculated, monitored, and course-corrected
Growth Strategy Backed by Finance
• Tie unit economics (CAC, LTV, margins) to every growth decision
• Identify profitable vs non-profitable customers/products
• Build pricing & GTM strategies based on measurable outcomes
Numbers-First Decision Culture
• Instil a habit in founders & core team: every idea backed by data
• Regular tracking of financial + non-financial KPIs
• Build a review rhythm: measure, learn, and pivot quickly if results lag
Capital & Cash Flow Architecture
• Working capital discipline aligned with growth stage
• Fundraising strategy (equity, debt, hybrids) for scalability
• ROI-led capital allocation across markets, products, and functions
Partner in Strategic Execution
• Scenario planning & dynamic forecasting for leadership clarity
• Real-time MIS & dashboards integrating sales, ops & finance
• Cost optimisation + pivot support while keeping growth levers intact
2. Positioning That Commands Premium
Your product works. But it’s the story and positioning that multiply value.
Product Marketing & GTM Strategy
• Product-Market Fit (PMF) assessment & validation
• Defining ICP & Customer Profiling
• End-to-end Go-To-Market planning and sales execution
Brand Strategy & Positioning
• Brand thought leadership for founders and product
• Brand identity creation: name, messaging, tone, visual style
• Storytelling/Positioning Strategies across website, socials, and PR
Digital Marketing & Growth
• Performance marketing: paid social, search, and retargeting
• Content marketing: blogs, emails, newsletters, case studies
• Marketing analytics, dashboards, and ROI tracking
Sales Enablement & Competitive Positioning
• Demand generation and lead nurturing
• Sales and Marketing Alignment, insights, Competitive intelligence, peer analysis
• Team enablement, structuring, KPI’s/OKR’s, Incentives
3. Culture That Sustains Scale
Great companies scale not just on product and numbers, but on people, systems, and values that endure.
Culture Assessment & Strategy
• Define core values, mission, vision, and behavioural expectations.
• Create a step-by-step cultural roadmap for implementation.
• Culture audits, employee sentiment analysis, and leadership alignment checks.
Leadership & People Enablement
• Leadership coaching to embody and drive culture.
• Change management programs for smooth adoption of culture initiatives.
• Career journey alignment to ensure growth paths reflect cultural principles.
Employee Experience & Organizational Processes
• Onboarding programs that embed culture from day one.
• Recognition frameworks and feedback loops to reinforce desired behaviours.
• Performance management, rewards, and hiring processes aligned with culture.
Culture Metrics, Innovation & Continuous Improvement
• Real-time dashboards and benchmarking against industry best practices.
• Pulse checks, quarterly audits, and iterative culture improvements.
• Cultural ROI tracking linking initiatives to retention, performance, and outcomes.
4. Wealth Unlocking (IPO, Acquisitions & Strategic Exit) & Inorganic Growth
Wealth unlocking, whether IPO, acquisitions, or strategic exits, doesn’t start the year it happens. It starts years earlier, built quietly into your business.
Business Hygiene
• Legal due diligence covering contracts, compliance & regulatory checks.
• Financial due diligence focusing on accuracy, audit readiness, and valuation hygiene.
• Commercial due diligence highlighting market, customer, and peer positioning.
Founder & Key Team Preparedness
• Pitch decks crafting high-conviction stories and positioning for investors or buyers.
• KPI tracking to identify key metrics the reflect business performance and growth.
• Capital market understanding along with FAQs, and factsheets.
Inorganic Growth Readiness
• Target identification by mapping potential acquisition or merger opportunities.
• Cultural, product and mindset fit, first-level meetings to assess compatibility.
• Leadership grooming to lead transactions pre- and post-deal.
Partner Finalization & Benchmarking
• Finalizing bankers, lawyers, and advisors to drive transactions.
• Internal team enablement to actively contribute to deals and integration.
• Benchmarking against listed and non-listed peers to ensure competitive positioning.
Testimonials
Our Happy Clients!
Nilesh Dungarwal
Co-Founder and CEO at WorkIndia
I have had the privilege of working closely with Puneet Gupta, and I am deeply grateful for his support and partnership. What stands out most about Puneet is his incredible ability to look at data, interpret it with clarity, and translate it into strategic insights that are both sharp and practical.
He has immensely helped us in shaping our pricing strategy and guided us on how best to structure charges for our customers. His perspectives on scaling sales were equally impactful, providing direction at a time when it really mattered.
Beyond his strategic brilliance, Puneet is a remarkable partner to work with. He is always available, unafraid to push hard when he believes it is the right thing to do, yet equally willing to step back when he sees merit in our point of view. That balance of conviction and openness makes him truly unique.
There is a lot of gratitude in partnering with Puneet. His contribution has been invaluable.
Gaurav Gupta
Shipway - Automating Ecommerce workflows
Puneet Gupta was an incredible advisor for Shipway.
He didn’t just provide strategic guidance—he rolled up his sleeves and worked closely with our team to transform our growth approach.
Puneet’s insights were crucial in streamlining our operations, identifying the right growth levers, and ultimately driving the execution of the Shipway-Unicommerce deal.
His hands-on support and deep understanding of the business made a tangible impact on our trajectory, and we couldn’t have achieved this milestone without him.
Ready to Scale for Real?
Partner with STRATSY to turn your business into a strategy-led growth engine—focused, data-driven, and future-ready. From sharp strategic design to hands-on execution, we co-create your roadmap and stay with you at every step to ensure sustainable success. No pitch. No fluff. Just a real conversation about what’s next.